About me!
Architect turned UX designer, I am passionate about enhancing lives through design solutions that balance usability, functionality and beauty.
Hi, I'm Sara, a passionate UX designer with over 15 years of experience, including a senior role at a leading London firm. I specialise in creating intuitive and engaging user experiences, with a strong emphasis on storytelling, ideation, and visual design.
With a diverse background in the design field I bring a unique perspective to problem solving. I approach design with a keen eye for detail, meticulously mapping the user journey to understand how users interact with products, developing solutions that enhance both functionality and engagement.
As a team leader and collaborator, I thrive on solving problems using critical thinking and the right tools to achieve value-driven, user-friendly, and visually compelling designs that delight users.
Background & Education
Before transitioning to UX design, I began my career as an architect, successfully delivering projects across various typologies and scales.
The parallels between architecture and UX are striking; both disciplines prioritise a user-centered design approach. My architectural training provided me with a strong foundation in design principles, emphasising the crucial balance between aesthetics and usability. Good design, whether in the physical or digital realm, emerges from solving complex problems through an iterative design process. This involves thoroughly exploring and defining the problem, and then developing a solution that harmoniously balances the users needs whilst also meeting stakeholder interests.
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